{"product_id":"tradie-google-advertising-google-business-standard","title":"Tradie Google Advertising | Google Business Standard","description":"\u003ch3\u003eMulti-service, multi-suburb Google Ads for trade businesses ready to scale up. $1,501 to $3,000 ad spend, properly managed.\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eThe Standard plan is built for established trade businesses ready to take Google Ads seriously. If you offer multiple services (emergency callouts plus regular repairs, install work plus service contracts), or you cover multiple suburbs or a wider service area, one campaign isn't enough.\u003cbr\u003eWe build up to three separate campaigns so your emergency leads, your bigger install jobs and your regular repair work each get their own budget, their own keywords and their own messaging. Cost per lead drops, lead quality climbs, and you stop missing the high-value work because all your spend went to chasing one type of job.\u003cbr\u003eFortnightly optimisation. Full call conversion tracking. Flat fee. No percentage games.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e$1,501 to $3,000\/month managed ad spend\u003c\/strong\u003e paid directly by you to Google\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$895\/month flat management fee.\u003c\/strong\u003e No percentage of spend. No fee creep as your budget grows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 3 separate campaigns. \u003c\/strong\u003eDifferent services, different suburbs, different lead types each getting their own optimisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-service targeting.\u003c\/strong\u003e Emergency, repair, install, quote — whichever combination drives your best work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-suburb targeting.\u003c\/strong\u003e Cover your full service area without wasting spend on suburbs you don't service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeyword research tailored\u003c\/strong\u003e to your trade and full service area\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAd copy written in tradie voice\u003c\/strong\u003e for each campaign. Emergency callouts need different messaging than scheduled install work. We write to the actual job.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull call tracking setup. \u003c\/strong\u003eEvery call attributed to the keyword, campaign and time of day that drove it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion tracking setup.\u003c\/strong\u003e Form submissions, quote requests all tracked properly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegative keyword managemen\u003c\/strong\u003et across all campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFortnightly campaign optimisation.\u003c\/strong\u003e Bid adjustments, keyword tuning, ad copy refinement, search term review every two weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonthly performance report\u003c\/strong\u003e in plain English with per-campaign breakdown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect line to us\u003c\/strong\u003e Call, text or email anytime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo setup fee\u003c\/strong\u003e with 3-month commitment ($499 setup fee otherwise)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo lock-in contract\u003c\/strong\u003e after the first 3 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eGoogle Ads starts generating visits to your website and calls within days of going live, not months. Here's how the rollout plays out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1. Setup and launch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe build your account from scratch or audit and rebuild what you've already got. Keyword research, campaign structure, ad copy, geo-targeting, call tracking and conversion tracking all sorted in the first week. Campaign goes live by day 7.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeeks 2 to 4. Calibration phase\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe first 30 days are about gathering data. Which keywords are converting? Which suburbs are pulling the best leads? What time of day are your customers searching? We monitor closely, kill the keywords that aren't pulling their weight, and push budget toward the ones that are. Expect cost per lead to drop steadily across this phase.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonth 2. Optimisation\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBy now we've got real data on what's working. We refine your keyword list, tighten your negative keywords, and start split testing ad copy to push your click-through rates up and your cost per click down.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonth 3 onwards. Scale and stabilise\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe campaign is humming. We know your cost per lead, your conversion rate from call to booked job, and which keywords deserve more spend. Ready to step up to a bigger ad budget? Upgrade to the Standard plan and we'll expand into multiple campaigns and broader service coverage.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSole traders running Google Ads for the first time\u003c\/li\u003e\n\u003cli\u003eNew trade businesses testing whether Google Ads works for them before scaling up\u003c\/li\u003e\n\u003cli\u003eTradies in lower-competition suburbs or regional areas where $1,500 goes a long way\u003c\/li\u003e\n\u003cli\u003eTradies running their own Google Ads on $1,500\/month who are sick of burning cash and want it managed properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this isn't for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTrade businesses in highly competitive metro markets (Sydney plumbers,Melbourne sparkies). You'll likely need the Standard plan or higher to compete.\u003c\/li\u003e\n\u003cli\u003eTradies wanting to run multiple campaigns across multiple services. Step up to Standard.\u003c\/li\u003e\n\u003cli\u003eAnyone needing to scale aggressively from day one. Start at Growth instead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cbr\u003eReady to get sorted?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStart Starter Plan. \u003cbr\u003e\u003c\/strong\u003e$895\/month management + $1,501-$3,000 ad spend\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Buy Now online or Talk to us first and \u003ca href=\"https:\/\/calendly.com\/treadie-essentials\/tradie-essentials\"\u003ebook a call\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"i2 Graphics","offers":[{"title":"Default Title","offer_id":53230011318566,"sku":null,"price":895.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/5741\/9814\/files\/Googleadwordsstandardkit.jpg?v=1779271621","url":"https:\/\/tradieessentials.com.au\/products\/tradie-google-advertising-google-business-standard","provider":"Tradie Essentials","version":"1.0","type":"link"}