Tradie Search Engine Optimisation (SEO)

I NEED TO ADVERTISE ONLINE!

Tradie Search Engine Optimisation (SEO).

Get found on Google when tradies and businesses near you are searching for your trade.

Right now, someone in your area is typing "plumber near me" or "best electrician [your suburb]" into Google. The question is simple, does your business show up?, or does the competition get the call?

SEO (Search Engine Optimisation) is how we get your business ranking on page one of Google so the phone keeps ringing without you paying for every click. Unlike Google Ads where the leads stop the second you turn the budget off, SEO builds you a long-term pipeline of free organic leads that keeps delivering for years.

We've built our monthly SEO service specifically for tradies. No fluffy reports full of jargon. No agency runaround. Just proper, ongoing SEO work that gets your business in front of customers who are ready to book month after month.

What's included every month

• Full SEO audit of your website, in month one we find what's holding you back and fix it
• Keyword research tailored to your trade and service area, the exact terms your customers are searching
• Ongoing on-page SEO optimisation, page titles, meta descriptions, headings, image tags, internal linking, schema markup
• Google Business Profile setup, optimisation and monthly updates , the single biggest local SEO win for tradies
• Local SEO targeting, suburb and service-area work so you rank where your customers actually live
• Citation building, listings across every major Australian directory (Yellow Pages, True Local, Hotfrog, hipages and more)
• Ongoing technical SEO, page speed, mobile usability, broken links, indexing issues, security checks
• Schema markup, LocalBusiness, Service, FAQ and Review schema so Google understands your business properly
• One keyword-targeted blog article per month, written in your trade's voice and optimised to rank
• Backlink building, genuine links from Australian trade directories, blogs and industry sites (no dodgy link farms)
• Monthly performance report,  keyword rankings, traffic, leads generated, what we did this month, what's next
• Direct line to your SEO tradie, call, text or email anytime. No ticket systems, no offshore call centres.
• No lock-in contract after the first six months, once we've done the foundation work, you can keep going month-to-month

How it works

This is a 5-7 month process to get you ranking properly. Anyone who tells you SEO works in 30 days is lying to you.

Here's how it plays out month by month so you know exactly what to expect.

Month 1 — Audit and foundation

We pull your site apart, find every issue holding it back, and rebuild the SEO foundation. We do your full keyword research, map out your target search terms, optimise every page on your site, and set up your Google Business Profile properly. This is the heavy-lifting month.

Month 2 — Technical fixes and local setup

We sort the technical side, page speed, mobile, schema markup, broken links, indexing. We get you listed across every major Australian trade and business directory (citation building) so Google trusts that you're a real local business. First blog article goes live.

Month 3 — Content and authority building

We start publishing keyword targeted content monthly, kick off backlink outreach to legitimate Australian sites, and continue optimising based on what's starting to move. You'll usually see your first ranking improvements this month typically on long-tail keywords like "emergency plumber [your suburb]".

Months 4-5 — Momentum

Rankings start climbing on real money keywords. Organic traffic picks up. Your Google Business Profile starts pulling in calls and direction requests. We're publishing content, building links and tightening your on-page game every month.

Months 6-7 — Results

By this point you should be ranking on page one for multiple keywords across your service area, getting consistent organic leads, and seeing a clear return on the investment. We keep building from here, the longer we work together, the stronger your position gets and the harder it becomes for competitors to knock you off.

Month 8 onwards — Ongoing growth

Once you're ranking, the job becomes holding position, growing into new keywords and new suburbs, and stacking up content and backlinks so no competitor can catch you. This is where the real long-term value kicks in.

Why SEO takes 5-7 months (the honest answer)

Google doesn't trust a new SEO push overnight. It takes time for them to crawl all your new content, index your updates, recognise your new backlinks and reward your local signals. Anyone promising page one in a month is either lying or about to get your site penalised.

The good news, once you're ranking, you're ranking. You're not paying $15 per click for a Google Ads lead anymore. You're getting free organic calls from tradies who are already pre-sold because they found you at the top of Google.

SEO is the gear that keeps paying you back long after you've spent the money. That's why we run it as a monthly service — the work compounds month after month, and the businesses that stick with it for the long haul are the ones that own their local market.

Who this is for

• Tradies who are sick of paying Google Ads costs forever and want a long term lead source
• Established trade businesses ready to lock in their local market
• Sole traders who want a steady stream of organic leads in the background while they're on the tools
• Trade businesses growing into new suburbs or service areas

Who this isn't for

• Tradies who need leads tomorrow (you want Google Ads for that — we do those too)
• Anyone expecting page one in 30 days (not how SEO works, never has been)
• Businesses not willing to commit to at least 6 months (you'll waste your money quitting at month 3)