GEO for Tradies

Get your business recommended when customers ask ChatGPT, Google AI and Gemini for the best tradie near them.

The way Aussies search for tradies is changing fast. Right now, thousands of homeowners and businesses are skipping Google's blue links and asking ChatGPT, Google's AI Overviews, Gemini, Perplexity and Copilot for tradie recommendations instead.

When someone types "who's the best plumber in [your suburb]?" into ChatGPT and it spits back three businesses to call, GEO is what gets your name on that list.

GEO (Generative Engine Optimisation) is the new SEO. Same goal, get found by customers ready to book. Different game, with different rules, different signals and a different content strategy. And here's the kicker. Almost no Australian tradies are doing it yet.

That's the opportunity. The businesses that get sorted on GEO right now will be the ones AI tools recommend by default for years to come. Get in before the field crowds up.

What's included every month

• Full GEO audit of your existing online presence in month one. We map every mention of your business across the web and find the gaps.
• AI search visibility testing. We run real prompts through ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot to see where you currently show up (or don't).
• Content rebuild for AI consumption. Your website rewritten to be cited by AI tools, not just ranked by Google.
• Schema markup deep-dive. LocalBusiness, Service, FAQ, Review and Organization schema built to feed AI engines the right signals.
• AI-friendly FAQ libraries. Question-and-answer content built around the prompts your customers actually type into AI tools.
• Citation building across AI training sources. Directory listings, industry sites, Wikipedia-eligible mentions, the sources AI models actually pull from.
• Google Business Profile optimisation. Google's AI Overviews lean heavily on GBP data.
• Review velocity and signal building. AI tools weight businesses with strong, recent, multi-platform review profiles.
• One AI-optimised content piece per month. Long-form, question-answering content built to be cited.
• Monthly AI visibility report. Exactly which prompts you're showing up on, across which AI tools, and how that's tracking month over month.
• Direct line to your GEO specialist. Call, text or email anytime.
• No lock-in contract after the first six months.

How it works

This is a 5 to 7 month process to get you properly visible across AI search. GEO is newer than SEO, but it still takes time to build the signals AI tools rely on.

Here's how it plays out month by month.

Month 1. Audit and AI visibility baseline

We run dozens of real prompts through ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot to see where your business currently shows up and where the competition is winning. We map every mention of your business across the web. We pull apart your site and rebuild the foundation for AI consumption, including content structure, schema, FAQ libraries, the lot.

Month 2. Schema, citations and signal building

We deploy proper structured data across your site so AI engines can read your business clearly. We start citation building across the directories, industry sites and review platforms that AI models pull from when generating answers. First AI-optimised content piece goes live.

Month 3. Forum, community and review work

This is where GEO gets different to old-school SEO. AI tools draw heavily on Reddit, Quora, forums and review platforms when answering questions. We build a legitimate presence on the platforms that matter for your trade and service area. Review velocity work kicks in, getting fresh reviews flowing across Google, ProductReview and Trustpilot.

Months 4 to 5. Authority and momentum

Your business starts appearing in AI-generated answers on long-tail prompts ("best [your trade] for [specific job] in [your suburb]"). We're publishing AI-optimised content monthly, building citations, and getting your brand mentioned in the sources AI models train on. You'll see first wins in AI Overviews on Google around now.

Months 6 to 7. Visibility across the major AI tools

By this point you should be showing up consistently across ChatGPT, Gemini, Perplexity and Google AI Overviews on multiple commercial-intent prompts in your service area. You're being recommended to customers who never even saw a Google search page.

Month 8 onwards. Ongoing dominance

GEO compounds faster than traditional SEO once the foundation is in. New AI tools launch all the time, and they pull from the same authority signals. That means every month of good GEO work future-proofs you across whatever AI search tool comes next. This is where the long-term value really kicks in.

Why GEO matters right now (the honest answer)

Google search isn't dying, but it's sharing the room with AI tools for the first time in twenty years. Every month, more of your customers are skipping the blue links and asking ChatGPT or Gemini directly. They're getting a shortlist of recommended businesses. They're calling whoever the AI tells them is best.

Here's the bit that should make you move. Most tradie marketing businesses haven't even noticed GEO yet. Tradie Packs isn't doing it. The big agencies aren't doing it. There is a wide-open window, probably 12 to 24 months, where the tradies who get sorted on GEO early will lock in AI visibility before everyone else catches up.

After that window closes, it'll be the same arms race as Google SEO. Expensive, slow and crowded. Right now, getting recommended by ChatGPT is easier than getting to page one of Google. That won't last.

GEO vs SEO. Which one do I need?

Different tools, different jobs. Most tradies need both, but here's the difference.

• SEO gets you ranking on traditional Google search results (the blue links). Customers click through to your site.
• GEO gets your business mentioned and recommended inside AI-generated answers on ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot. Customers often skip your site entirely and call you directly off the AI's recommendation.

The work overlaps in places (schema, content quality, citations) but the strategy is different. SEO chases rankings. GEO chases mentions, citations and AI trust signals.

If you've only got budget for one, start with SEO. It's the bigger lead source today. If you've got budget for both, run them together. SEO covers the searches happening now. GEO covers the searches happening in two years' time and the ones you're already missing today on AI tools.

Who this is for

• Tradies who want to future proof their business against the shift to AI search
• Established trade businesses ready to claim AI visibility before competitors notice GEO exists
• Forward-thinking sole traders who want every channel covered, not just Google
• Trade businesses already doing SEO and ready to layer in the next channel

Who this isn't for

• Tradies who need leads tomorrow (you want Google Ads for that, we do those too)
• Anyone expecting page one of ChatGPT in 30 days (still not how it works)
• Businesses not willing to commit to at least 6 months. GEO compounds, but only if you give it time.

Ready to get sorted?

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