Tradie Google Advertising | Google Business Standard

Multi-service, multi-suburb Google Ads for trade businesses ready to scale up. $1,501 to $3,000 ad spend, properly managed.

The Standard plan is built for established trade businesses ready to take Google Ads seriously. If you offer multiple services (emergency callouts plus regular repairs, install work plus service contracts), or you cover multiple suburbs or a wider service area, one campaign isn't enough.
We build up to three separate campaigns so your emergency leads, your bigger install jobs and your regular repair work each get their own budget, their own keywords and their own messaging. Cost per lead drops, lead quality climbs, and you stop missing the high-value work because all your spend went to chasing one type of job.
Fortnightly optimisation. Full call conversion tracking. Flat fee. No percentage games.

What's included

• $1,501 to $3,000/month managed ad spend paid directly by you to Google
• $895/month flat management fee. No percentage of spend. No fee creep as your budget grows.
• Up to 3 separate campaigns. Different services, different suburbs, different lead types each getting their own optimisation.
• Multi-service targeting. Emergency, repair, install, quote — whichever combination drives your best work.
• Multi-suburb targeting. Cover your full service area without wasting spend on suburbs you don't service.
• Keyword research tailored to your trade and full service area
• Ad copy written in tradie voice for each campaign. Emergency callouts need different messaging than scheduled install work. We write to the actual job.
• Full call tracking setup. Every call attributed to the keyword, campaign and time of day that drove it.
• Conversion tracking setup. Form submissions, quote requests all tracked properly.
• Negative keyword management across all campaigns
• Fortnightly campaign optimisation. Bid adjustments, keyword tuning, ad copy refinement, search term review every two weeks.
• Monthly performance report in plain English with per-campaign breakdown
• Direct line to us Call, text or email anytime.
• No setup fee with 3-month commitment ($499 setup fee otherwise)
• No lock-in contract after the first 3 months

How it works

Google Ads starts generating visits to your website and calls within days of going live, not months. Here's how the rollout plays out.

Week 1. Setup and launch

We build your account from scratch or audit and rebuild what you've already got. Keyword research, campaign structure, ad copy, geo-targeting, call tracking and conversion tracking all sorted in the first week. Campaign goes live by day 7.

Weeks 2 to 4. Calibration phase

The first 30 days are about gathering data. Which keywords are converting? Which suburbs are pulling the best leads? What time of day are your customers searching? We monitor closely, kill the keywords that aren't pulling their weight, and push budget toward the ones that are. Expect cost per lead to drop steadily across this phase.

Month 2. Optimisation

By now we've got real data on what's working. We refine your keyword list, tighten your negative keywords, and start split testing ad copy to push your click-through rates up and your cost per click down.

Month 3 onwards. Scale and stabilise

The campaign is humming. We know your cost per lead, your conversion rate from call to booked job, and which keywords deserve more spend. Ready to step up to a bigger ad budget? Upgrade to the Standard plan and we'll expand into multiple campaigns and broader service coverage.

Who this is for

• Sole traders running Google Ads for the first time
• New trade businesses testing whether Google Ads works for them before scaling up
• Tradies in lower-competition suburbs or regional areas where $1,500 goes a long way
• Tradies running their own Google Ads on $1,500/month who are sick of burning cash and want it managed properly

Who this isn't for

• Trade businesses in highly competitive metro markets (Sydney plumbers,Melbourne sparkies). You'll likely need the Standard plan or higher to compete.
• Tradies wanting to run multiple campaigns across multiple services. Step up to Standard.
• Anyone needing to scale aggressively from day one. Start at Growth instead.

Ready to get sorted?

Start Starter Plan. 
$895/month management + $1,501-$3,000 ad spend

• Buy Now online or Talk to us first and book a call